Eden – Zapachy Świata is a limited series of fabric softeners inspired by travels and aromas from around the world. The main objectives were to create and promote contests for two of these series (each with 3 different products). It was part of a general product branding strategy for Eden. Both contests had to refer to an individual series theme. That’s why key visuals and advertising materials had to show the spirit of travel, exotic aromas and a wealth of inspirations. Due to the wide range of media channels being used to promote Eden, it was a must to create key visuals which were easily processable from print to the internet.The main competitors of the brand, Lenor and Silan, have never done anything on this level in Poland.
The products’ aromas in the first contest were inspired by Africa, Mexico and Australia. In second one it was all about unknown and exotic Asia. Each contest was focused on emphasizing the product and the general idea of the series – unusual aromas. The wealth of colours, forms and details were key to animate the users’ senses. I’ve designed and drawn every element based on the inspirations and typical style of the country/region. It was the best way to touch peoples’ spirit of adventure. In every contest the main prize was a holiday in one of the countries that Eden was inspired by. We sent people to Mexico and Thailand… recording more than 18% CTR in both contests.
