Why do I always start with the “why”?
Consistency, that’s one thing.

The other reason is that discovering it enables me to better understand people, allowing me to build products or brands that are truly unique and relevant to them.

I am Agile to the bone, creative at heart, with a user-centric DNA propelled by a data-driven mindset. I also bring in
a mix of psychology and cognitive science.

The pursuit of my “why” has taken me to many places.
Here, I share with you some key insights from my
endeavours, and I hope you will enjoy joining me on this journey.

Couple of facts, no fluff:

• 18 years of experience in branding, marketing & design (incl. product design). 18… time flies like crazy!
• Worked for start-ups, scale-ups, and big brands from various industries such as FMCG, fashion, cybersecurity, finance, mental health, and gaming.
• Experienced in B2C, B2B, B2B2C + DVD, MP3, and floppy disks. Basically, I have seen it all.
• Led cross-functional teams multiple times, ranging from a dynamic trio to 12 wild creatives.
• Specialist in “connecting the dots”. Preferably with as few lines as possible – simplicity is the key.
• I believe in the art of asking the right questions and listening, rather than having all the answers.